The brands shaping what comes next.
boys try karting annually
but only girls do
of F1 viewers are women
The audience is here. The moment is now.
That's the opportunity, and it's already happening.
The Culture Shift
Every stakeholder wins. Here's how.
The helmet doesn't care who you are.
New audiences who actually show up.
They want your belief, not your logo.
A whole new generation discovering what they're capable of.
Every girl who puts on a helmet discovers something about herself.
A licensed activation format.
G.I.R.L. is not a one-off event. It's a repeatable, scalable format. Same standards, same experience, anywhere in the world. Local partners execute. Brands activate.
A bridge between two worlds.
A bridge between two worlds, opening motorsport to girls. A blue ocean. Beauty, wellness, fashion, lifestyle.
Accessibility through partnerships.
On the grid.
Alba races for MP Motorsport in Scuderia Ferrari HP colours, the only Danish driver on the grid.
Read more →01
Recovery as edge.
Performance tracking and recovery insights powering Alba and the wider G.I.R.L. community.
02
A stage and a signal.
Partner, sponsor, and enabler of G.I.R.L.'s global event programme.
03What we have built.
girls on track
continents
cities
social followers
FIA Award
Shanghai. Singapore. Dubai. Copenhagen. Ajaccio. Las Vegas. Montreal. London.